Our Story
OUR STORY
"Fashion isn't about following trends. It's about creating a style that tells your own story."
— Julia Chase
Fashion Has Always Been Part of My Story
My love for fashion began long before Malibu Road.
Growing up in London, I was surrounded by creativity, individuality, and a style that celebrated self-expression over trends. As a teenager, I spent countless weekends wandering through Portobello Road Market, Kensington Market, and vintage shops, searching for unique pieces that spoke to me.
I rarely wore something exactly as I found it.
I loved buying vintage clothing, reworking it, changing details, and making each piece my own. Those early experiences taught me something I've carried with me throughout my life:
Great style isn't about wearing what everyone else is wearing—it's about creating something that feels authentic to you.
That philosophy has never changed.
Staying True to My Style
Long before bohemian style became fashionable, it was simply how I lived.
The creative spirit of London, weekends spent exploring Portobello Road, and time in Ibiza all shaped my personal style. I was drawn to vintage clothing, handcrafted details, lived-in denim, flowing silhouettes, and pieces with personality.
I've never believed fashion should tell women who they should be.
I believe it should help them express who they already are.
That belief continues to inspire every collection I create today.
From SW3 to Malibu Road
Years later, my passion for design led me to become the co-founder of SW3, a contemporary fashion brand that grew into a nationally recognized label.
SW3 was carried by leading retailers including Nordstrom, Bloomingdale's, and Saks Fifth Avenue, and became known for its distinctive contemporary style. We were honored to open Nashville Fashion Week, and the brand was featured in national fashion publications as it continued to grow.
While those milestones were incredibly rewarding, the most important lesson was staying true to the style that inspired me as a teenager walking through London's vintage markets.
Success never changed the way I designed.
Authenticity always came first.
Malibu Road Today
Malibu Road is the next chapter of that journey.
Every collection reflects the style I've loved my entire life—comfortable, wearable, effortless fashion designed for women who appreciate individuality and timeless style.
One of my favorite collections is our signature stretch denim. Designed to move with you, it's flattering, comfortable, and made for real life. Whether you're traveling, meeting friends for lunch, spending the weekend by the coast, or dressing for an evening out, these are pieces you'll reach for again and again.
Alongside my original designs, I continue to curate distinctive vintage clothing, handbags, and accessories that complement each collection. Many are one-of-a-kind finds or available in limited quantities, giving every woman the opportunity to wear something truly unique.
Our Philosophy
At Malibu Road, we believe beautiful clothing should never sacrifice comfort.
Our mission is simple:
To design and curate clothing that helps women feel confident, comfortable, and completely themselves.
Fashion should inspire confidence—not conformity.
Whether it's a custom jacket, an effortless dress, signature stretch denim, or a one-of-a-kind vintage treasure, every piece is selected with purpose and designed to become part of your story.
Through the Years
London
Where my love of fashion began through Portobello Road Market, Kensington Market, vintage clothing, and discovering the joy of creating my own style.
SW3
Co-founder of SW3, a contemporary fashion brand carried by Nordstrom, Bloomingdale's, and Saks Fifth Avenue, with collections featured in major department stores across the United States.
Nashville Fashion Week
Opening Nashville Fashion Week and watching SW3 grow into a nationally recognized contemporary fashion brand.
Malibu Road
Today, Malibu Road brings together original designer clothing, signature stretch denim, curated vintage fashion, statement jackets, dresses, handbags, and accessories inspired by a lifetime of creativity and personal style.
Thank You
Thank you for taking the time to learn my story.
Malibu Road has always been about more than beautiful clothing.
It's about helping women feel confident, comfortable, and uniquely themselves.
My hope is that every piece you wear becomes part of your story, just as fashion has always been part of mine.
Welcome to Malibu Road.
— Julia Chase